Nintendo fans in the New York City area on November 12 were given an extraordinary opportunity to experience their beloved Mario in a whole new dimension. In celebration of the launch of the Super Mario 3D Land™ game for the Nintendo 3DS™ hand-held system, Nintendo took over Times Square’s Military Island, presenting a life-sized replica of one of the game’s levels that was open for play to the hundreds of fans that lined the block. Gamers, many paying tribute to their favorite characters in full costume, were invited to explore the 3D world complete with warp pipes, coin jumps and the requisite flagpole at the finish. Attendees were also invited to play the game in advance of its official release date at mobile stations in a Mario themed tent next to the event’s exit.

EPS-Doublet served as a proud partner for the experience from concept to completion, not only fabricating the multi-tiered event platform and providing the larger than life elements made famous by the Mario series (including an 8′ tall ink-spitting Piranha Plant, 2′ tall Goombas stacked 3 high and a 6′ long menacing Bullet Bill in mid flight), but also providing onsite overnight installation and tear-down of the structure. According to Sean Matthews, EPS-Doublet Vice President, “It is so cool to take a client’s conceptual idea and make it a reality in the middle of Times Square. To see hundreds of fans of the brand be in awe as they walk through and play in this life-sized game environment is really fun. Success for our clients is a proud day for EPS-Doublet.” Other notable features of the event’s construction included a full-scale reproduction of the 3DS unit, with a realistic (buttons included) vinyl wrapped pad and a 20′ tall “screen” that served as the world’s entrance, as well as a “Warp Pipe” slide and trampoline jumps with sensor-activated sounds identical to those heard in the game, triggered upon impact.

For more photos of the event and the EPS-Doublet created elements and structure, please visit our Case Studies page.

Watch an event overview, including time lapse video of the installation here.

And check out Nintendo turns Times Square into Super Mario Land on YouTube for a guided tour of the event.