Western Union Gift Spot Activation


In anticipation of the upcoming holidays, Western Union and the outstanding event production team from Experient, commissioned EPS-Doublet to help design, fabricate, transport and install a multi-city pop-up activation. According to a press statement by Western Union, the “Gift of Possibilities” campaign, a multi-faceted holiday campaign designed to position the gift of money among consumers as the preferred gift-giving solution world wide, will “extend the relevance of the Western Union brand during the holiday season.”

To aid in the United States campaign execution, EPS-Doublet built 5 identical pop-up kiosks, called “Gift Spots,” ¬†and installed them overnight on the same day at 5 shopping malls across the country. The kiosks were wrapped – both literally and figuratively – in immediately identifiable branded graphics, complete with a custom made vellum bow. One side of the booth enables online access for customers while the other features a walk-up counter for transactions. The kiosks will remain up through Christmas, when the EPS team will return to strike the setups.

For more information on the Western Union Gift of Possibilites campaign, please visit www.westernunion.com/possibilities. To see more experiential work by the Experient Event Planning team, check out www.experient-inc.com.

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